Social movement frames are very important to the success of the entire movement. When social movements fail, the whole social movement suffers. Framing efforts must give the relevant audience a problem that they associate with, specify who is responsible, and then motivate the audience to act (199). If the audience is not motivated, there will [...]
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framing
David Snow and Robert Benford emphasize the importance of framing in their article Ideology, Frame Resonance, and Participant Mobilization. They believe that the success of a social movement strongly depends on how it is framed. Frames must diagnose a problem (diagnostic framing), define a solution (prognostic framing), and call for action (motivational framing) (199). But [...]
